Datenschutz

Status 28.02.2022

1) Information about the collection of personal data and contact details of the person responsible.

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data in this context is all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (DSGVO) is AVITOS GmbH, Bamberger Str. 7, 01187 Dresden), e-mail info@alternate-attax.de. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 The controller has appointed a data protection officer, who can be reached as follows: “info@alternate-attax.de”.
1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

2) Data collection when visiting our website

Our website is hosted by an external service provider (hoster).
We use the following hoster to operate our website:
1&1 IONOS SE
Elgendorfer Str. 57
56410 Montabaur
The personal data collected on this website is stored on the hoster’s servers. The following data is collected from website visitors, which is anonymized directly during collection:

• Referrer (previously visited website)
• Requested website or file
• Browser type and version
• Operating system used
• Type of device used
• Time of access
• IP address in anonymized form (only used to determine the location of the access)

The data is collected for legitimate interest to ensure the security and stability of the offer and to provide the website visitors with the highest level of quality. (Art. 6 para. 1 lit. f DSGVO). The data is stored for 8 weeks. Our hoster will only process your data to the extent necessary to fulfill its service obligations and follow our instructions regarding this data. The data will be stored for 8 weeks. The data will not be passed on or used in any other way. A transfer to third countries does not take place.
Further information on data protection at 1&1 IONOS SE can be found at: Privacy Policy – IONOS GTC

3) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.
If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 (1) lit. b DSGVO either for the performance of the contract or in accordance with Art. 6 (1) lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
We may work together with advertising partners who help us to make our internet offer more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the paragraphs below.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser at the following links:
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Cookiebot from Usercentrics

We use the consent management service Cookiebot, provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (Cybot). This allows us to obtain and manage consent from website users for data processing. The processing is necessary for compliance with a legal obligation (Art. 7 para. 1DSGVO) to which we are subject (Art. 6 para. 1 p. 1 lit. c DSGVO). For this purpose, the following data is processed with the help of cookies:
Your IP address (the last three digits are set to ‘0’). Date and time of consent. Browser information URL from which the consent was sent. An anonymous, random and encrypted key Your end-user consent status, as proof of consent.
The key and consent status are stored in the browser for 12 months using the “CookieConsent” cookie. This preserves your cookie preference for subsequent page requests. With the help of the key, their consent can be proven and tracked.
If you enable the “Collective Consent” service feature to enable consent for multiple web pages through a single end-user consent, the service will also store a separate, random, unique ID with your consent. If all of the following criteria are met, this key is stored in the third-party cookie “CookieConsentBulkTicket” in your browser in encrypted form: you enable the collective consent feature in the service configuration. You allow third-party cookies via browser settings. You have disabled “Do not track” via browser settings. You accept all or at least certain types of cookies when you give consent.
The functionality of the website is not guaranteed without the processing.
Cybot is a recipient of your personal data and acts as a processor for us.
The processing takes place in the European Union. You can find more information about objection and removal options vis-à-vis Cybot at: https://www.cookiebot.com/de/privacy-policy/.
Your personal data will be deleted consecutively after 12 months or immediately after the termination of the contract between us and Cybot.
Please see our general comments about deleting and disabling cookies above.

5) Contacting

Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f DSGVO. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted after final processing of your request. This is the case when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Use of customer data for direct advertising (Newsletter dispatch via MailChimp, currently not used)

Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 (1) lit. f DSGVO and serves our legitimate interest in using a newsletter system that is effective in advertising, secure and user-friendly. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. With the help of the web beacons, Mailchimp automatically creates general, non-personal statistics about the response behavior to newsletter campaigns. However, based on our legitimate interest in the statistical evaluation of newsletter campaigns for the optimization of promotional communication and better targeting of recipient interests, the web beacons also collect and utilize data of the respective newsletter recipient (mail address, time of retrieval, IP address, browser type and operating system) in accordance with Art. 6 (1) lit f DSGVO. This data allows an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp for the automated creation of statistics that reveal whether a particular recipient has opened a newsletter message.
If you wish to deactivate the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
MailChimp may also use this data itself in accordance with Art. 6 (1) (f) DSGVO on the basis of its own legitimate interest in the needs-based design and optimization of the service, as well as for market research purposes, for example to determine which countries the recipients come from. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement (“Data Processing Agreement”) with MailChimp based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to MailChimp. If you are interested, this data processing agreement can be viewed at the following Internet address: https://mailchimp.com/legal/data-processing-addendum/.
The privacy policy of MailChimp can be viewed here:
https://mailchimp.com/legal/privacy/

7) Use of social media: social plugins.

7.1 AddThis bookmarking as standard plugin

Our website uses so-called social plugins (“plugins”) of the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA (“AddThis”) as part of Oracle Corporation. The plugins are usually marked with an AddThis logo, for example, in the form of a white plus sign on an orange background. An overview of the AddThis plugins and their appearance can be found here: https://www.addthis.com/get/sharing.
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of AddThis. The content of the plugin is transmitted by AddThis directly to your browser and integrated into the page. Through the integration, AddThis stores a cookie on your end device and thus collects your IP address and the information that your browser has called up the corresponding page of our website. This information (including your IP address) is transmitted from your browser directly to a server of AddThis in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there.
The described data processing operations are carried out pursuant to Art. 6 (1) lit.f DSGVO on the basis of AddThis’ legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the AddThis service.
If you wish to object to the collection of data by AddThis for the future, you can set a so-called opt-out cookie, which you can download at the following link: https://www.addthis.com/privacy/opt-out.
You can also completely prevent the loading of AddThis plugins with add-ons for your browser, e.g. with the script blocker “NoScript” (https://noscript.net/).
For the purpose and scope of the data collection and the further processing and use of the data by AddThis, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policy of AddThis: https://www.addthis.com/privacy/privacy-policy

7.2 Facebook as standard plugin

Our website uses so-called social plugins (“plugins”) of the social network Facebook, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. You can find an overview of the Facebook plugins and their appearance here: https://developers.facebook.com/docs/plugins
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook’s servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a server of Meta Platforms Inc. in the USA and stored there.
If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the “Like” button or posting a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.
The described data processing operations are carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of Facebook’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Facebook service.
If you do not want Facebook to directly assign the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus the data processing operations described above for the future using add-ons for your browser, e.g. the script blocker “NoScript” (http://noscript.net/).
For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook’s privacy policy:
https://www.facebook.com/policy.php

7.3 Instagram as standard plugin

Our website uses so-called social plugins (“plugins”) of the online service Instagram, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Instagram. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has called up the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged into Instagram. This information (including your IP address) is transmitted by your browser directly to a server of Meta Platforms Inc. in the USA and stored there.
If you are logged in to Instagram, Instagram can directly assign your visit to our website to your Instagram account. If you interact with the plugins, for example by clicking the “Instagram camera” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed there to your contacts.
The described data processing operations are carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of Instagram’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Instagram service.
If you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website. You can also object to the loading of the Instagram plugins and thus to the data processing operations described above for the future with add-ons for your browser, e.g. with the script blocker “NoScript” (http://noscript.net/).
For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and setting options for protecting your privacy, please refer to Instagram’s privacy policy: https://help.instagram.com/155833707900388/

7.4 LinkedIn as standard plugin

Our website uses so-called social plugins (“plugins”) of the online service LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). You can recognize the LinkedIn plugins by the LinkedIn logo or the “Recommend button” (“Recommend”) on our website.
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of LinkedIn. The content of the plugin is transmitted by LinkedIn directly to your browser and integrated into the page. Through this integration, LinkedIn receives the information that your browser has accessed the corresponding page of our website, even if you do not have a LinkedIn profile or are not currently logged in to LinkedIn. This information (including your IP address) is transmitted by your browser directly to a LinkedIn server in the USA and stored there.
If you are logged in to LinkedIn, LinkedIn can directly assign your visit to our website to your LinkedIn account. If you interact with the plugins, this information is also transmitted directly to a LinkedIn server and stored there. The information is also published on your LinkedIn account and displayed there to your contacts.
The described data processing operations are carried out in accordance with Art. 6 (1) lit.f DSGVO on the basis of LinkedIn’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Linkedin service.
If you do not want LinkedIn to assign the data collected via our website directly to your LinkedIn account, you must log out of LinkedIn before visiting our website. You can also object to the loading of the LinkedIn plugins and thus the data processing operations described above for the future with add-ons for your browser, e.g. with the script blocker “NoScript” (http://noscript.net/).
For the purpose and scope of the data collection and the further processing and use of the data by LinkedIn, as well as your rights in this regard and setting options for protecting your privacy, please refer to LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy

7.5 Pinterest as standard plugin

On the pages of the Seller, so-called social plugins (“Plugins”) of the social network Pinterest are used, which is operated by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The plugins are marked with a Pinterest logo (e.g. “Pin it” button). You can find an overview of the Pinterest plugins and their appearance here: https://developers.pinterest.com/docs/getting-started/introduction/
If you call up a page of the seller that contains such a plugin, your browser establishes a direct connection to the servers of Pinterest. The plugin transmits so-called log data to the Pinterest server in the USA. This log data may contain the IP address, the address of the visited websites that have Pinterest functions, type and settings of the browser, date and time of the request, your use of Pinterest and cookies. If you interact with the plugins, for example by clicking the “Pin it” button, the corresponding information is also transmitted directly to a server of Pintererst and stored there. The information is also published on Pinterest and displayed there on your Pinterest account.
The described data processing operations are carried out in accordance with Art. 6 (1) lit.f DSGVO on the basis of Pinterest’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Pinterest service.
If you do not want Pinterest to collect your data via our website and possibly merge it with your user data on Pinterest, you should log out of Pinterest before visiting our website.
You can also object to the loading of the Pinterest plugins and thus to the data processing operations described above for the future using add-ons for your browser, e.g. the script blocker “NoScript” (https://noscript.net/).
For the purpose and scope of the data collection and the further processing and use of the data by Pinterest, as well as your rights in this regard and setting options for protecting your privacy, please refer to Pinterest’s privacy policy: https://about.pinterest.com/de/privacy-policy

7.6 Twitter as standard plugin

Our website uses so-called social plugins (“plugins”) of the microblogging service Twitter, which is operated by Twitter International Company, One Cumberland Place, Fenian Street
Dublin 2, D02 AX07 Ireland (“Twitter”). The plugins are marked with a Twitter logo, for example in the form of a blue “Twitter bird”. An overview of the Twitter plugins and their appearance can be found here: https://about.twitter.com/de/resources/buttons.
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Twitter. The content of the plugin is transmitted by Twitter directly to your browser and integrated into the page. Through the integration, Twitter receives the information that your browser has called up the corresponding page of our website, even if you do not have a profile on Twitter or are not currently logged in to Twitter. This information (including your IP address) is transmitted by your browser directly to a server of Twitter Inc. in the USA and stored there.
If you are logged in to Twitter, Twitter can directly assign your visit to our website to your Twitter account. If you interact with the plugins, for example by clicking the “Tweet” button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on your Twitter account and displayed there to your contacts.
The described data processing operations are carried out in accordance with Art. 6 (1) lit.f DSGVO on the basis of Twitter’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Twitter service.
If you are a member of the Twitter social network and would like to limit the collection of data about our website and the aggregation of your user data with data stored about you by the Twitter social network, you should log out of Twitter before visiting our website.
You can also object to the loading of the Twitter plugins and thus to the data processing operations described above for the future using add-ons for your browser, e.g. the script blocker “NoScript” (https://noscript.net/).
For the purpose and scope of the data collection and the further processing and use of the data by Twitter, as well as your rights in this regard and setting options for protecting your privacy, please refer to Twitter’s privacy policy: https://twitter.com/privacy

8) Use of social media: videos (Use of Youtube videos)

This website uses the Youtube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider “Youtube” uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behavior. If you are logged in to Google, your data is directly assigned to your account when you click on a video. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f DSGVO on the basis of Google’s legitimate interests in the insertion of personalized advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. The use of YouTube may also result in the transmission of personal data to the servers of Google LLC. in the USA.
Regardless of a playback of the embedded videos, a connection to the Google network is established each time this website is called up, which may trigger further data processing operations without our influence.
Further information on data protection at “Youtube” can be found in the Youtube terms of use at https://www.youtube.com/static?template=terms as well as in Google’s privacy policy at https://www.google.de/intl/de/policies/privacy.
Insofar as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the website.

9) Online marketing (Facebook Pixel for the creation of Custom Audiences)

Within our online offer, the so-called “Facebook Pixel” of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
If a user clicks on an advertisement placed by us and played on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows data sharing with Facebook via Pixel, this URL parameter is inscribed in the user’s browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook Pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. Thus, we can further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data can enable Facebook as well as its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel is carried out on the basis of our overriding legitimate interest in the evaluation, optimization and economic operation of our online offering as well as our advertising measures in accordance with Art. 6 (1) lit. f DSGVO.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also involve transmission to the servers of Meta Platforms Inc. in the USA.
To object to the collection by the Facebook pixel and the use of your data to display Facebook ads altogether, you can set an opt-out cookie by clicking on the link below, which will disable Facebook pixel tracking:
Disable Facebook Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the above link again.
As far as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as outlined above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.

10) Web analytics services

10.1 1&1 IONOS WebAnalytics

This website uses “1&1 IONOS WebAnalytics”, a web analytics service provided by 1&1 IONOS Internet SE, Elgendorfer Str. 57, 56410 Montabaur (“1&1 IONOS”), to track and evaluate certain user actions. This is done either via a Javascript-based tracking pixel implemented on our site or, alternatively, by reading a log file on the user’s terminal device.
Via the tracking pixel or the readout of the log file, certain user information is collected in anonymized form, transmitted to 1&1 IONOS and evaluated there. This anonymized information includes, among other things, the user’s IP address, referrer abbreviations of previously visited websites, the type of terminal device used, the type of browser used, the operating system used and the timestamp of the access).
If the information processed in this way includes personal user data, the processing is carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
If you do not want 1&1 IONOS to process information in the future, you can prevent this by deactivating the execution of Java Script in your browser. Alternatively, you can prevent the execution of Java Script code by installing a Java Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com). In this case, however, it is very likely that you will not be able to use all functions of the website to their full extent.
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.

10.2 Google Analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which can be used to analyze the use of websites.
When using Google Analytics 4, so-called “cookies” are used as standard. Cookies are text files that are stored on your terminal device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your terminal device, shortened by the last digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in the transmission of information to the servers of Google LLC, which is based in the USA, and further processing of the information there. When using Google Analytics 4, the IP address transmitted by your terminal device when you use the website is always collected and processed by default and automatically only in an anonymized manner, so that a direct personal reference of the collected information is excluded. This automatic anonymization is carried out by shortening the IP address transmitted by your terminal device by Google within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA) by the last digits.
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports (reports) on your website activities or your usage behavior and to provide us with further services related to your website usage and internet usage. In this context, the IP address transmitted and shortened by your terminal device within the scope of Google Analytics 4 will not be merged with other data from Google. The data collected in the context of the use of Google Analytics 4 will be retained for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the involvement of third-party information via a special function, the so-called “demographic characteristics”. This makes it possible to determine and distinguish between groups of website users for the purpose of targeting marketing measures. However, data collected via the “demographic characteristics” cannot be assigned to a specific person and thus not to you personally. This data collected via the “demographic characteristics” function is retained for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the terminal device used by you for the use of the website, will only take place if you have given us your express consent for this in accordance with Art. 6 (1) lit. a DSGVO. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent once given at any time with effect for the future. To exercise your revocation, please deactivate this service via the “Cookie Consent Tool” provided on the website. In connection with this website, the “UserIDs” function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have Google generate cross-device reports (so-called “cross-device tracking”). This means that your usage behavior can also be analyzed across devices if you have given your corresponding consent to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a DSGVO, if you have set up a personal account by registering on this website and are logged into your personal account on different end devices with your relevant login data. The data collected in this way shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place. In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have Google create cross-device reports (so-called “cross-device tracking”). If you have activated “personalized ads” in your Google account settings and linked your Internet-enabled end devices to your Google account, Google can analyze usage behavior across devices and create database models based on this if you have given your consent to the use of Google Analytics 4 in accordance with Art. 6 (1) a DSGVO. The logins and device types of all website users who were logged into a Google account and executed a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the relevant conversion took place. We do not receive any personal data from Google in this regard, but only statistics compiled on the basis of Google Signals. You have the option of deactivating the “personalized ads” function in the settings of your Google account and thus turning off the cross-device analysis in connection with Google Signals. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de.
You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de
We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection, even in the event of any transfer of data from the EU or EEA to the USA and possible further processing there, Google refers to the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link: https://policies.google.com/privacy?hl=de&gl=de
Details on the processing triggered by Google Analytics 4 and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

11) Tools and other

FontAwesome

This site uses so-called web fonts from “FontAwesome”, a service of Fonticons, Inc, 710 Blackhorn Dr, Carl Junction, 64834, MO, USA (“FontAwesome”), for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to FontAwesome’s servers. This may also result in the transmission of personal data to FontAwesome’s servers in the USA. In this way, FontAwesome obtains knowledge that our website was accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.If your browser does not support web fonts, a default font will be used by your computer.
For more information about FontAwesome, please visit: https://fontawesome.com/privacy

Google Web Fonts

This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. This may also result in the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google obtains knowledge that our website was accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a default font will be used by your computer.
For more information on Google Web Fonts, please visit https://developers.google.com/fonts/faq and read Google’s privacy policy: https://www.google.com/policies/privacy/

12) Rights of the Data Subject

12.1 Data subject rights

The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise prerequisites:

• Right to information pursuant to Art. 15 DSGVO;
• Right to rectification pursuant to Art. 16 DSGVO;
• Right to erasure pursuant to Art. 17 DSGVO;
• Right to restriction of processing pursuant to Art. 18 DSGVO;
• Right to information pursuant to Art. 19 DSGVO;
• Right to data portability pursuant to Art. 20 DSGVO;
• Right to withdraw consent given pursuant to Art. 7(3) DSGVO;
• Right to lodge a complaint pursuant to Art. 77 DSGVO.

12.2 Right of objection

If we process your personal data within the framework of a balancing of interests on the basis of our overriding legitimate interest, you have the right at any time to object to this processing with effect for the future on grounds arising from your particular situation.
If you exercise your right to object, we will stop processing the data concerned. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights and freedoms, or if the processing is for the purpose of asserting, exercising or defending legal claims.
If we process your personal data for the purposes of direct marketing, you have the right to object at any time to the processing of your personal data for the purposes of such marketing. You may exercise the objection as described above. If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

13) Duration of the storage of personal data

The duration of the storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and – if relevant – additionally on the basis of the respective legal retention period (e.g. retention periods under commercial and tax law). When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a DSGVO, this data is stored until the data subject revokes his or her consent. If there are legal retention periods for data that is processed within the scope of legal business or similar obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment of the contract or the initiation of the contract and/or there is no legitimate interest on our part in continuing to store it. When processing personal data on the basis of Art. 6(1)(f) DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. When processing personal data for the purpose of direct marketing on the basis of Article 6 (1) (f) DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Article 21 (2) DSGVO. Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.